Tilapia, the New Fish in Town
(ARA) - The next time you visit a restaurant or grocery store, you're likely to notice a new seafood addition. Tilapia, a broadly appealing, mild-tasting white fish, is rapidly gaining in popularity across the country. According to ACNielsen, Tilapia is the fastest-growing species in the frozen fish category. It's no wonder. Tilapia is a highly versatile and nutritious fish that is low in fat, high in protein and tastes great grilled, baked or fried.
Tilapia boasts a venerable history tracing back 4,500 years -- it was the food of Egyptian kings and pharaohs, and legends claim that tilapia is the fish Jesus used to feed the multitudes. Tilapia was introduced to America in 1959. Since then it has become part of American culture -- in 1998, Tilapia became the first fish in space.
"Consumers are quickly realizing that Tilapia is another healthy and convenient option in the seafood category," says Judson Reis, vice president of marketing for Gorton's, the nation's leading frozen seafood brand. "Now that consumers have gotten a taste of Tilapia, we're seeing it pop up everywhere as a delicious, flexible main dish for the whole family."
Enter Gorton's new Breaded Five-Star Tilapia Fillets -- 17.2-ounce packages of frozen, cooked Tilapia fillets that are coated with a crunchy golden breading for a quick, delectable meal. As the only national brand to offer Five-Star Tilapia, Gorton's quality standards ensure each serving is carefully selected for the whitest and flakiest fish, hand-picked for the leanest premium cut and specially chosen for its mild flavor.
"Gorton's Five-Star Tilapia Fillets taste great, contain zero grams of trans fat and are an easy way to enjoy Tilapia in your own kitchen," says Reis.
Here is a sampling of Tilapia recipes available at www.gortons.com:
Both of these recipes are so easy to prepare and tasty, it's like you're enjoying a restaurant dish at home. For more recipe ideas and to find coupons for Gorton's products, log on to www.gortons.com.
Courtesy of ARA Content
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