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Tilapia, the New Fish in Town

Image: tilapia with mango salsa (ARA) - The next time you visit a restaurant or grocery store, you're likely to notice a new seafood addition. Tilapia, a broadly appealing, mild-tasting white fish, is rapidly gaining in popularity across the country. According to ACNielsen, Tilapia is the fastest-growing species in the frozen fish category. It's no wonder. Tilapia is a highly versatile and nutritious fish that is low in fat, high in protein and tastes great grilled, baked or fried.

Tilapia boasts a venerable history tracing back 4,500 years -- it was the food of Egyptian kings and pharaohs, and legends claim that tilapia is the fish Jesus used to feed the multitudes. Tilapia was introduced to America in 1959. Since then it has become part of American culture -- in 1998, Tilapia became the first fish in space.

"Consumers are quickly realizing that Tilapia is another healthy and convenient option in the seafood category," says Judson Reis, vice president of marketing for Gorton's, the nation's leading frozen seafood brand. "Now that consumers have gotten a taste of Tilapia, we're seeing it pop up everywhere as a delicious, flexible main dish for the whole family."

Enter Gorton's new Breaded Five-Star Tilapia Fillets -- 17.2-ounce packages of frozen, cooked Tilapia fillets that are coated with a crunchy golden breading for a quick, delectable meal. As the only national brand to offer Five-Star Tilapia, Gorton's quality standards ensure each serving is carefully selected for the whitest and flakiest fish, hand-picked for the leanest premium cut and specially chosen for its mild flavor.

"Gorton's Five-Star Tilapia Fillets taste great, contain zero grams of trans fat and are an easy way to enjoy Tilapia in your own kitchen," says Reis.

Here is a sampling of Tilapia recipes available at

Breaded Tilapia with Mango Salsa

Preparation time: 25 minutes
Total time: 30 minutes
Servings: 4-5

1 package Gorton's Premium Breaded Tilapia
1 mango peeled and diced
1/2 cup red onion, diced
2 tablespoons jalapeño, seeded and minced
1/2 cup cucumber, peeled, seeded and diced
1/2 cup red pepper, seeded and diced
1/2 cup tomatoes, seeded and diced
1 tablespoon fresh cilantro, chopped fine
3 tablespoons lime juice
2 teaspoon apple cider vinegar
1/2 teaspoon sugar
1 teaspoon olive oil
Salt and pepper to taste

Bake fillets according to the package. Combine the remaining ingredients in a bowl and set aside in the refrigerator. Top baked fillets with salsa and serve immediately.

Tilapia with Rice and Vegetables

Preparation time: 5 minutes
Total time: 25 minutes

1 package Gorton's Premium Breaded Tilapia
1 package frozen vegetables
1 package rice

Bake fillets according to the package. Cook vegetables and rice according to packages.

Both of these recipes are so easy to prepare and tasty, it's like you're enjoying a restaurant dish at home. For more recipe ideas and to find coupons for Gorton's products, log on to

Courtesy of ARA Content

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